INITIAL THOUGHTS

Why am I here? Why did a guy buy this brand back in 2014? What do people think when I say H2O? Does my mom still have those flipflops? Who is buying from this brand? Where do they buy it? How can we get them to buy it straight from the brands own web shop?

​

CONTEXT

H2O is a Danish brand that had its first peak back in the early 80's, where the flipflop could be found on every campingsite in Denmark. Now, more than 30 years it's had another peak, with customers buying from 2nd link retail stores. H2O wanted their customers to buy directly from their own web shop, but struggled to figure out how.

​

CHALLENGE

-Getting customers to buy products directly from H2O web shop

-Have customers return at a later point

-Give customers an exclusive experience 

-Competing with the retailers product prices 

​

PROCESS

We sat down and I asked them all the questions you see in 'initial thoughts' + a lot more. After looking at numbers from the webpage, we could see that the activity was high, but the amount of people actually purchasing anything was very low. After a brainstorm on 'a good buying experience' we identified that if you have to pay more money for the same product, by buying it directly from their own web shop, you must get some other value for the extra money you put. By asking everyone we new "what is the first thing that come to your mind, when I say H2O?" we found out that over 90% would say: FLIPFLOPS!

​

SOLUTION

-Limited edition t-shirt with flipflop print only sold on H2Os own web shop

-Marketing campaign on newsletter and SoMe called: How do you wear your flipflops?

-Surprise gift for everyone who purchased through the web shop